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I say "you don't know what you don't know" all the time, but I kept thinking about what that actually means. If something has never entered your awareness, you cannot Google it. You cannot ask an expert about it. You do not even know there is a question there yet.

This episode moves through the ways human beings have expanded one another's awareness, from oral history and television to AOL, MapQuest, social media, and algorithms. I also talk about what that has meant in my own life: the way I learn about my body, the way I homeschooled Destin, and the way one interest keeps connecting to another.

Listen or watch the new episode of The Observation Room, then tell me what you discovered only because something first placed it inside your awareness.

Choose how you want to listen, watch, or continue the conversation:

Join Anthropic, Kalshi, and Clay at Pioneer on October 7th

Pioneer, the summit where CX leaders redefine what’s possible, is on October 7th.

Join leaders from Fin, Anthropic, Clay, and Kalshi for an insightful conversation on the state of AI transformation.

You’ll discover how some of the most innovative minds in CX have transformed their organizations, learn how they think about CX, and hear how they're planning for what's next.

Join the conversation in San Francisco, or tune in virtually.

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